The Honda Civic: Bestselling Car in Canada for 17 Years
Brad Coates is an unabashed Honda fan. Oh sure, he loves his family and the Winnipeg Jets, when it comes to vehicles, he’s a full-on Honda fanatic.
In fact, during his long career in the automotive industry, he spent a couple of years selling Toyotas, but after awhile, he knew he couldn’t shake his love for the Honda.
“I like the Toyota, it’s a good vehicle,” Coates said this week. “But I’m just so much more comfortable around the Honda. I know the vehicles, I feel passionately about them and I trust the quality and reliability. I’m a Honda guy.”
That’s probably why he’s the successful sales manager at Winnipeg Honda and why he’s helped make the Honda Civic, the best selling car in Canada for the past 17 years.
“It’s the quality, the reliability, and the outstanding gas mileage that sets the Honda Civic apart,” Coates said. “And the styling is always up to date. It’s a great looking car that resonates with both young and older people alike. At Honda, they’re coming up with a new feature every year. It’s a stylish vehicle that gets great gas mileage.”
Coates gets a chuckle whenever people ask him in the Honda Civic is suited to a harsh Canadian winter.
“Yeah I get that question a lot and I always say, ‘I guarantee that the Civic will perform well in the winter, because if it didn’t, it wouldn’t be the best-selling car in Canada for 17 years.’
“The way it feels, the way it looks, you know immediately when you sit in it, you’re in a Honda. This year, the base model has heated seats and a back-up mirror. You don’t get that anywhere.
“I say to people, ‘At the end of the day, you’re buying a Honda. You’re buying the quality and reliability that Honda provides. You can’t go wrong.”
Don’t believe Brad? Well, maybe you’ll believe Kelley Blue Book when they say: “A unique combination of reliability, affordability and stellar resale value make the Honda Civic one of the best values in the automotive marketplace.”
It’s the bestselling car in Canada for more reasons that you can imagine. And if you want to hear the low-down on this outstanding vehicle visit Brad and his crew at Winnipeg Honda, at 1717 Waverley in Winnipeg.
The Dilawri Automotive Group
Founded in 1984 by Ashok Dilawri, the Dilawri Automotive Group has more than 400 employees and includes seven Winnipeg-based car dealerships. It also provides customers with the Waverly Auto Mall (WAM) Collision Center, a 24-bay glass, paint and auto body center; D-MAX, a 14-bay detailing center; and GAS Performance, a specialty aftermarket and performance accessory showroom with the largest inventory of custom wheels and tires in Winnipeg. The Dilawri Automotive Group has been named one of Canada’s 50 Best Managed Companies.